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The Importance of Cyber Security: Why Insurance Agents Should Be Selling Cyber Insurance to Businesses

In today's digital age, cyber security is a critical concern for businesses across all industries. As an independent insurance agent, it’s essential to understand the growing importance of cyber insurance and why it should be a key offering to your clients. Recent incidents, such as the ransomware attack on CDK Global, a major service provider to over 15,000 auto dealerships across the United States, highlight the urgent need for robust cyber security measures and comprehensive cyber insurance coverage.

The Rising Threat of Cyber Attacks

Cyber attacks are becoming increasingly sophisticated and frequent. From small businesses to large corporations, no one is immune. The consequences of a cyber attack can be devastating, including data breaches, financial losses, reputational damage, and operational disruptions. For instance, CDK Global's current ransomware situation has significantly impacted their operations and could potentially lead to severe financial and legal repercussions.

In 2023, more than 2,200 entities, including U.S. hospitals, schools and governments were directly impacted by ransomware, according to Emisoft, an anti-malware software company. Additionally, thousands of private sector companies were targeted. Some experts believe that the only way to stop such attacks is to ban the payment of ransoms, which Emisoft said would lead bad actors to "quickly pivot and move from high impact encryption-based attacks to other less disruptive forms of cybercrime."

Earlier this year, the U.S. Department of State offered $10 million in exchange for the identities of leaders of the Hive ransomware gang, which since 2021 has been responsible for attacks on more than 1,500 institutions in over 80 countries, resulting in the theft of more than $100 million. 

Why Businesses Need Cyber Insurance

  1. Financial Protection: Cyber insurance helps cover the financial costs associated with cyber attacks, including data recovery, business interruption, legal fees, and regulatory fines.

  2. Reputation Management: A cyber incident can tarnish a company’s reputation. Cyber insurance often includes coverage for public relations efforts to manage and mitigate reputational damage.

  3. Legal and Regulatory Compliance: With the increasing number of regulations surrounding data protection, businesses must comply or face hefty fines. Cyber insurance can help cover the costs of legal actions and fines resulting from non-compliance.

  4. Support and Expertise: Cyber insurance providers offer expert support in the event of a cyber attack, helping businesses navigate the complex process of recovery.

The Role of Insurance Agents

As trusted advisors, insurance agents are crucial in educating and protecting their clients. Here’s why you should be promoting cyber insurance:

  1. Risk Awareness: Many businesses, especially small to mid-sized ones, may not fully understand the risks associated with cyber threats. As an agent, you can educate your clients about these risks and the importance of being prepared.

  2. Customized Solutions: Cyber insurance is not a one-size-fits-all product. You can help tailor policies to meet the specific needs of each business, ensuring they have the right level of coverage.

  3. Value Addition: Offering cyber insurance enhances your service portfolio, making you a more valuable partner to your clients. This not only helps in retaining clients but also in attracting new ones.

  4. Market Trends: The demand for cyber insurance is rising. By staying ahead of this trend, you position yourself as a forward-thinking agent who understands and responds to emerging risks.

Case Study: CDK Global's Ransomware Attack

CDK Global’s June 2024 ransomware attack serves as a stark reminder of the vulnerabilities that even large corporations face. The attack disrupted services for many auto dealerships, leading to significant operational challenges and potential revenue loss. If these dealerships had comprehensive cyber insurance, they would have been better positioned to manage the financial and operational fallout.

"When you see an attack of this kind, it almost always ends up being a ransomware attack," Cliff Steinhauer, director of information security and engagement at the National Cybersecurity Alliance, told the Associated Press. "We see it time and time again unfortunately, [particularly in] the last couple of years. No industry and no organization or software company is immune."


Cyber security is no longer a secondary concern for businesses; it’s a critical component of their risk management strategy. As an independent insurance agent, advocating for and selling cyber insurance not only protects your clients but also strengthens your role as a trusted advisor. By addressing the growing threat of cyber attacks and offering tailored cyber insurance solutions, you can help your clients safeguard their operations and ensure their long-term success.


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